Emiliano Salci and Britt Moran, founders of Dimoremilano, on their recent work with Loro Piana
At this year’s Milan Design Week, Italian luxury brand Loro Piana joined forces with Milan design studio Dimoremilano. Rooted in the prestigious tradition of Milanese design and supported by a network of Italy’s finest artisans and manufacturers, Dimoremilano pays homage to the country’s craft culture while boldly pushing it forward, always remaining true to the style and identity from which it all began.
For this first-of-its-kind collaboration, the two luxury houses created a captivating experience inside Loro Piana’s Cortile della Seta courtyard, in the Maison’s Milan headquarters. Visitors were transported to La Prima Notte di Quiete, a world of vintage cinema within a fully furnished installation that replicated a house from the 70s or 80s. Exceptional furniture was designed by Dimorestudio for Loro Piana Interiors; while new and classic pieces from Dimoremilano were upholstered with Loro Piana Interiors fabrics, and items from the Loro Piana The Art of Good Living Collection were also on display. Antique pieces artworks from local galleries completed the offering. Here we find out more about the installation and what this partnership means to Dimoremilano’s founders.
Tell us about your brand, Dimoremilano today and its vision.
Dimoremilano represents a refined balance between tradition and innovation. Our design philosophy is rooted in a deep respect for history, particularly the 20th century, while embracing a contemporary perspective. We create timeless environments where every piece feels as though it belongs, integrating historical references with a modern sensibility. Our work is defined by an intense focus on proportions, the quality of materials, and impeccable attention to detail. Each design tells a story, evoking a sense of elegance and timelessness, which is reflected in both the products we create and the spaces we design.
What can you share on the collaboration with Loro Piana and how it came to life?
The collaboration with Loro Piana felt like a natural extension of our approach. Both brands share a commitment to quality and craftsmanship, but also an understanding of the power of materials to define a space. This collaboration was born out of a shared desire to push the boundaries of design and create something extraordinary. Loro Piana’s exceptional fabrics allowed us to explore new textures, while ensuring that the final pieces aligned with our vision of understated elegance.
What are some of the highlights?
In this collaboration, we aimed not just to create products but to design a complete sensory experience. With La Prima Notte di Quiete, we sought to evoke an intimate atmosphere of warmth and quietude, and here we wanted to engage all the sensorial layers of the space. The use of Loro Piana’s exceptional fabrics allowed us to infuse texture, softness, and tactile richness into each piece, crafting an environment where every element—from the upholstery to the overall design—came together to create a cohesive experience. Our intention was for people to enter the space and feel fully immersed, not just by the furniture, but by an atmosphere that stimulates all their senses, visually, tactily, and emotionally.
Why did you decide to partner with Loro Piana on this project, and what do you feel are the common codes between Loro Piana and your own brand?
We’ve always admired Loro Piana’s commitment to craftsmanship, quality, and timeless elegance, which aligns perfectly with our philosophy at Dimoremilano. Both brands share an appreciation for the beauty of simplicity, the importance of texture, and the exploration of materials. The collaboration was a natural step for us as we both value the artistry of fine craftsmanship, and we believe in our approach to design—one that combines historical references with a modern sensibility. It was a perfect match with Loro Piana’s rich heritage and commitment to creating luxurious, enduring pieces.
What can you tell us about some of the pieces you created specifically for the space?
For this collaboration, we designed several pieces that were specifically created for the space and Loro Piana’s exceptional materials. One of the key pieces is a round bed, created exclusively for Loro Piana Interiors, offering both comfort and luxury with its enveloping design. Another standout piece is the Carl Low Table, which also functions as a bar cabinet. Positioned within the conversation pit, this piece not only adds a sculptural element but also enhances the space’s functionality, seamlessly integrating with the environment.
What were some of the challenges you faced in bringing this collaboration to life?
The main challenge was creating a cohesive experience that aligned with both Dimoremilano’s and Loro Piana’s philosophies. We wanted the space to be more than just a collection of objects—it had to be immersive, engaging the senses in a way that felt natural. Finding the right balance between design and comfort while respecting the identities of both brands was key. Additionally, we had to consider how each piece interacted with the space and with the overall atmosphere we wanted to create.
Tell us how you worked with Loro Piana materials and fabrics to achieve the final pieces.
We began with an in-depth research phase, exploring the wide range of Loro Piana Interiors materials. From there, we selected a palette of cashmeres and velvets that not only highlighted the tactile richness of their textiles but also felt aligned with the identity of both our brands. The tones we chose were soft yet expressive—warm neutrals, deep reds, and subtle contrasts that created a dialogue between comfort and character. It was less about decoration and more about atmosphere, about using material to reinforce the emotional tone of the space.
Can you share more details of the craftsmanship and materials used to create the pieces for Loro Piana?
All the pieces were entirely custom-made for Loro Piana Interiors, designed specifically for this collaboration. What mattered most to us was not only the precision of the execution, but how each element could evoke emotion through contrast and detail. We explored combinations of materials that enhance each other—lacquered wood against soft cashmere, brushed metals alongside deep-pile velvets—creating unexpected tactile experiences. The craftsmanship lies in the layering: hidden seams, curved structures that required complex carpentry, and textile applications that follow the geometry of the design with surgical accuracy. Each piece was conceived as a unique object, expressive and rich with tension between rigour and softness.
How would you describe your design aesthetic today, and what are your biggest influences?
Our design aesthetic is rooted in a sense of timeless elegance, where every piece feels like it has a story to tell. We aim for designs that are both contemporary and classic, where the patina of the objects gives them a sense of being lived in—like they’ve had a history and have evolved over time. The concept of creating pieces that feel like they belong in a space, rather than just being placed there, is central to our approach. We are influenced by the design movements of the 20th century, where attention to proportion, balance, and materiality was key. But it’s this enduring quality and the passage of time that we focus on—creating pieces that gain character as they age.
Can you share some details on your design process?
Our process always starts with research. We spend a lot of time looking through books—art, photography, architecture, design—searching for fragments, moods, details that resonate with us. It’s about building a visual and emotional vocabulary that then informs the direction of a project. From there, we develop concepts that are not purely decorative, but layered and evocative. The process is intuitive but meticulous: we sketch, test materials, build prototypes, and constantly refine. It’s not linear—it’s more like composing a story through objects, light, and space.
Tell us about your latest collections.
Our latest collections continue to explore contrast and atmosphere through form and material. We’ve introduced new lighting pieces, like the Bodice table lamp and the Bullet ceiling lamp—both playing with sculptural presence and subtle detailing. We’ve also developed modular sofas, such as Corner and Snooker, designed to create conversation areas and adaptable configurations. These new additions reflect our ongoing focus on balance, proportion, and that slightly cinematic sense of space that defines the Dimoremilano language.
What would you still like to achieve?
We hope to continue expanding Dimoremilano’s global presence, reaching new markets and audiences. We’re always looking for new ways to push the boundaries of design, particularly when it comes to materials and innovative uses of space. Achieving a deeper integration of art and design is something we’re particularly passionate about for the future.
Can we expect to see more of Dimoremilano in the Middle East?
Absolutely. While Dimoremilano hasn’t launched a specific collection dedicated to the region yet, Dimorestudio has already been involved in several important projects in the Middle East. It’s a market we find incredibly stimulating—there’s a deep appreciation for design, culture, and detail. We’re always open to new dialogues and opportunities there, both in terms of residential, retail and hospitality projects, and we look forward to expanding our presence in the region.
What’s a message you would share with our readers to understand more about the brand?
To understand Dimoremilano—and Dimorestudio—you have to look beyond the surface. Our work is never just about objects or interiors; it’s about creating atmospheres, emotional landscapes, and memories you can inhabit. Whether it’s a piece of furniture or a complete space, there’s always a narrative, a tension between past and present. Both brands are deeply rooted in research and storytelling: Dimoremilano through collectable design pieces, and Dimorestudio through spaces that blend architecture, art, and time. What unites everything is a distinctive sensibility—one that embraces imperfection, layering, and a kind of quiet drama.
