As the year ends, John Sanei shares his thoughts on what’s to come in the world of AI
The real question about A.I, is around how we are using it in preparation for the future. This is what I call the ‘A.I opportunity radar’ which has four quadrants: the internal and external realms of A.I application as well as the differentiation between today and tomorrow. Many organisations focus on just the internal applications of A.I for today, without planting the seeds for tomorrow’s work. In fact, that’s just 25 per cent of the opportunity that exists. We need to move from a focus on A.I as a tool, to A.I as an unprecedented partner to transform an organisation’s core offering and to revolutionise the industry or even establish a new one.
Like many other technologies A.I will become democratised, and to some extent, it already has. It’s not about which A.I tools you use, it’s what the teams do with the technology to enhance the customer experience and transform the curation, creation, and delivery of the brand’s core offering. We need to think about how A.I can help organisations build new capacity and give them the ability to strategise for the future. Asking existing teams to innovate – let alone disrupt – doesn’t work. We need to build Tomorrow Teams that work alongside the Today Team to make this happen.
Every job that is repetitive in its activities will be the first to become redundant and to be replaced by A.I. Although it will be impossible to say which jobs we will have and need in the future, we will see a profound shift in the relationship between humans and machines. We will see two types of businesses: those driven by A.I and robots and organic businesses engineered by humans. The currency of the future is human connection, which will become the highest form of luxury and presents a great opportunity across all industries for purposeful, transformational products, services, and experiences.
The highest form of technology is authenticity. With the democratisation of AI tools, these will no longer be a differentiator. Brand authenticity will be driven by how companies are using technology, including A.I, to give guests the authentic experience they are looking for.
johnsanei.com @JohnSanei
