Loro Piana Celebrates New Pop Up On The French Riviera

Emma Hodgson   |   26-05-2024

Loro Piana has announced the launch of its seasonal takeover of La Réserve à la Plage on Pampelonne Beach in Saint Tropez on the French Riviera. 

It’s the second consecutive year Loro Piana has collaborated with La  Réserve à la Plage, following a successful 2023 season.

Discussing the new launch in the notes which accompanied the announcement, the house said: “The Maison’s motifs and colours adorn furniture, umbrellas, sunbeds, and cushions adding a quintessential soft touch and feel to the elegant space.

La Réserve à la Plage boutique is decorated with multicoloured ropes, creating a stripe motif in the Maison’s classic colours.

It features a curated selection of garments and accessories from the Resort 2024 Collection, for ultimate ease, sophistication, and comfort on vacation, for touching the exceptional in life. 

Loro Piana at La Réserve à la Plage epitomises the maison’s exceptional savoir-vivre, combined with the incredible savoir-faire of the collection.”