Nobu to Open Its First Pool and Beach Club in Dubai

Lindsay Judge   |   14-11-2022

Nobu will open its first-ever pool and beach club at Atlantis The Royal in 20223.


Building on the success of Nobu restaurant at Atlantis, the Palm the hospitality chain will launch Nobu the Beach when the new luxury resort Atlantis the Royal opens next year.


Nobu the beach will blend cool luxury with minimalistic Japanese traditions into a one-of-a-kind pool and beach club experience. Located in an iconic location with sweeping views of the Palm Island and Dubai skyline, Nobu by the Beach will feature a lagoon pool, a Nobu restaurant and an expansive outdoor bar and terrace overlooking the ocean. The destination will have a live DJ, as well as luxury air-conditioned cabanas with private plunge pools.


All guests are treated to an array of luxury amenities on rotation, including Nobu popsicles, fruit ceviche, monaka and mochi ice cream and ultrasonic jewellery and sunglasses cleaning. Whilst guests with a reservation for one of Nobu’s luxury daybeds or cabanas can expect a curated array of exclusively designed amenities, including a Nobu branded beach bag, hat, fan and water bottle, as well a Nobu toiletry bag with travel size-skin care. Exclusive VIP experiences also include in-cabana spa services and floating food and beverage.


Nobu by the Beach


The menu will be inspired by Nobu’s much-loved Japanese Peruvian cuisine, this time served in bitesize pieces. With a focus on sharing and lighter bites, along with some mouthwatering updates guests can expect bento boxes, sandos and bitesize black cod and tacos. Guests can also enjoy a live Robatayaki counter, literally translating to ‘fireside cooking’, featuring a fresh fish and meat display, as well as charcoal grilled skewers.


At the helm of Nobu by the Beach is Chef de Cuisine, Belkacem Boubekeur. With more than 20 years of international experience and having worked at Nobu since 2018 in both Monte Carlo and at Atlantis, The Palm, Chef Boubekeur will lead the kitchen at Nobu by the Beach, working alongside Executive Chef Damien Duviau on menu development.


Timothy Kelly, Executive Vice President and Managing Director, of Atlantis Resorts and Residences, comments: “Nobu Hospitality is an incredibly valued partner for the Atlantis brand. Having opened at the resort in 2008, the brand has established itself consistently as the authority on Japanese cuisine in Dubai and we look forward to evolving this offering into a pool and beach club experience. As the leading culinary and entertainment destination in Dubai, Nobu by the Beach at Atlantis The Royal will be a simply unrivalled pool and beach experience and we look forward to unveiling this incredible experience to our guests and visitors in 2023”.


Celebrity Chef Nobu Matsuhisa Said “We knew we wanted to continue growing in the hospitality scene and after Nobu Dubai’s huge success at Atlantis, The Palm we were very excited to continue expanding within the destination. Nobu by the Beach is an exciting new concept that we created to offer guests somewhere to relax and enjoy their Nobu experience for longer than just a meal, in a beautiful, casual setting.”


Nobu by the Beach will open at Atlantis The Royal in Q1 2023. Stay tuned @nobubythebeach for more details. To be one of the first to stay at Atlantis The Royal, guests can make a reservation at Reservations will open from 31st October 2022, for stays from 2023 onwards.