The annual Pro-Am golf tournament in Crans-Montana took place on Wednesday, ahead of the OMEGA Masters.
Chace Crawford
The event brought together teams of amateur and professional golfers on the Swiss mountain course, giving participants of all levels the chance to play on the renowned greens.
As in previous years, OMEGA added a touch of star presence to the day, inviting a group of international celebrity guests to take part in the match. Among the participants were OMEGA ambassador and sailor Blair Tuke, American actor Don Cheadle, Canadian actress Inanna Sarkis, golf instructor and content creator Cassandra Meyer, former NFL wide receiver Victor Cruz, and English actor Oliver Phelps.
Raynald Aeschlimann, President and CEO of OMEGA, highlighted the appeal of the event. He said: “At OMEGA, the worlds of sport and entertainment often cross paths. This Pro-Am tournament is a perfect example. It’s a joy to spend time with such a variety of talents and celebrate our shared passion for golf. We love how this event brings so many different people together, and that it showcases the beauty of our Swiss home.”
The Pro-Am has become a regular feature in the build-up to the OMEGA Masters, offering an informal setting before the main competition begins. Taking place from Thursday until Sunday, the OMEGA Masters is widely recognised for its strong heritage, notable winners, and distinctive alpine setting.
OMEGA has served as the title sponsor of the tournament since 2001, and 2025 marks the brand’s 24th year in the role. The company, part of the Swatch Group, continues to use the event to underline its close ties with both sport and the Swiss landscape.
With the Pro-Am concluded, focus now shifts fully to the OMEGA Masters itself, where professional golfers will compete across four days in one of Europe’s most picturesque tournaments. The event continues to combine tradition, high-level sporting competition, and the presence of international figures, reflecting OMEGA’s long-standing involvement in global sport.
