Saudi Arabia’s Crown Prince Mohammed bin Salman has unveiled a mega project for mountain tourism in The Kingdom. Title “TROJENA” the new development will be a year-round destination reportedly adding a new dimension to tourism in the country which is home to some of the world’s most picturesque mountainous landscapes.
Once complete, TROJENA, which will be located in the mountains of NEOM, will be a world-class mountain destination that blends natural and developed landscapes, offering guests a 360 experience of skiing, adventure sports, wellness, culture and more. It will be home to six distinctive development districts centred around tailored experiences that blend real-life experiences with virtual architectural and engineering innovations. Highlights will include a manmade freshwater lake, 1,400 Square KM of mountain ranges and a number of luxury hotel destinations.
The project will be separated into four yearly seasons beginning with the winter season from December to March which will see TROJENA transform into a world-class ski destination. Then from March to May Adventure season will see triathlons, high-altitude training, mountain biking, climbing and more taking place in the destination. From May to September TROJENA will host Lake Season which will feature music festivals, art fairs, cultural activities, a yoga retreat and more. Then to close off the year between September and November the Wellness Season will play host to a wellness summit, discovery week, alternative medicine experiences and artist residency.
“TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.” Said His Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors.
TROJENA is part of NEOM’s regional plan and the Saudi Arabia Government’s Vision 2030 and is scheduled for completion in 2026. Located 50km from the Gulf of Aqaba the destination will capitalise on the ranging climate in the area which sees temperatures drop below zero degrees Celsius in the winter. It will follow the same ethos and principles of NEOM in regards to sustainability, technology and innovation and will provide incredible opportunities for residents and visitors.