Carolina Herrera has unveiled Heart For Hope, a charitable initiative that will help those in need during the COVID-19 pandemic.
Heart for Hope will see 10 per cent of all handbag and other accessory sales donated to the Red Cross and Red Crescent globally until December 31, 2020.
This project has a mission of creating and fostering joy in partnerships with organisations that share the values of the brand. Carolina Herrera has always been dedicated to bringing families together and gone beyond just fashion to share its values of always celebrating togetherness and hope with its clients.
Within the Middle East, the activation will be rolled out in partnership with the Emirates Red Crescent, Qatar Red Crescent Society, Bahrain Red Crescent Society, Jordanian Red Crescent, and Egyptian Red Crescent Society.
Within the same spirit, CH Carolina Herrera will also be partnering with the National Home Health Care Foundation (NHHCF) in KSA to implement the donations locally. NHHCF is a charity NGO whose mission is to maximize the quality of life for needy patients when they are back in their own home environment by providing them with medical and social support services.
Carolina Herrera’s bags have always been created as pieces that can be passed on from generation to generation and this initiative reinforces this aspect of the House.