The luxury accessories Maison strengthens its presence in Paris with a new flagship boutique on Rue du Faubourg Saint-Honoré.
Roger Vivier has opened a new flagship boutique at 20 rue du Faubourg Saint-Honoré in Paris, marking a significant moment in the evolution of the French luxury accessories maison. Located just moments from the site of Roger Vivier’s original atelier, which opened on rue Royale in 1937, the new space reinforces the brand’s historic connection to Paris while introducing a refined new retail destination in one of the city’s most prestigious shopping streets.
Spanning two floors and ranking among the largest Roger Vivier boutiques worldwide, the flagship represents a broader strategy to strengthen the maison’s global presence while deepening its Parisian roots. The opening follows the recent launch of Maison Vivier on rue de l’Université, a cultural and creative space dedicated to archives, heritage and design. Together, the two addresses establish a dual identity for the brand in Paris, combining cultural storytelling with an elevated retail experience.
Designed to feel more like a sophisticated Parisian residence than a traditional boutique, the new flagship blends architecture, art and craftsmanship. A striking staircase and stone flooring create a strong sense of place, while soft textures, layered materials and warm tones add a residential elegance. Velvet, bouclé, suede and lacquered finishes are combined with polished metals and curated furnishings, creating a space that reflects the maison’s timeless yet contemporary aesthetic.
Art and design play a central role throughout the boutique. Vintage furniture sits alongside contemporary pieces, while carefully selected artworks and original sketches reference the maison’s creative heritage. Decorative elements, including sculptural objects and curated displays, create a gallery-like atmosphere, echoing Roger Vivier’s long-standing relationship with art and culture.
A key highlight of the new Paris flagship is the launch of Atelier Vivier, the maison’s bespoke service. This personalised offering allows clients to customise shoes, handbags and special occasion pieces, selecting materials, colours and finishes tailored to individual preferences. The experience takes place in the Salle d’Argent, an intimate private salon finished in silver leaf, designed to host private appointments and exclusive presentations.
Now open, make this a must-stop destination on any upcoming visit to Paris.
