Bulgari Releases The First Authorised History Of Its Watchmaking To Coincide With Geneva Watch Days

Emma Hodgson   |   30-08-2023

To coincide with Geneva Watch Days, Bulgari has released the first-ever authorised history of the house’s watchmaking in collaboration with Assouline. 

The unique tome is called “Beyond Time”, and celebrates Bulgari’s 100 years of watchmaking. 

According to the house, it is “the total of all Bulgari has ever achieved in the domain of horology since the 1920s”.

The book opens a far-reaching conversation on the watchmaking artistry of the Maison becoming a manufacturer. It weaves the past with the present, heritage with innovation, and, in its final chapter, looks ahead to technologies that will, in time, enhance the reality and experience of horology. 

Aside from that, the new work engages with the brand’s collections through interviews with cinema directors, athletes, experts, and conductors. 

A Bulgari watch is, by nature, many things. It is Serpenti; it is Bulgari Bulgari; it is Octo; it is Grande Complication. It is both high watchmaking and high jewellery. Unpredictable, impertinent, combining Italian flair with Swiss watchmaking mastery the Bulgari watch is not easily captured, but this collection by Assouline does good work of exploring the unique maison.