Maison Boucheron recently celebrated the opening of its new boutique in The Galleria Mall, Abu Dhabi.
The French high jewellery house, founded in 1858, has relocated to a larger 204-square-metre space in a more prominent position within the luxury shopping destination, reinforcing its presence in the Middle Eastern market.
The relocation underscores Boucheron’s continued growth in the region, with Abu Dhabi establishing itself as an international hub for luxury and innovation. The new space reflects the Maison’s philosophy that boutiques are more than retail environments. Designed to evoke the warmth of a family home, the interiors feature inviting round tables, vintage furniture, and contemporary artworks, reflecting the brand’s emphasis on comfort, craftsmanship, and personal connection.
Architecturally, the boutique draws inspiration from Boucheron’s historic address at 26 Place Vendôme in Paris. Its façade features glass prisms in the Maison’s signature green, creating a mirror effect enhanced by motifs referencing the brand’s couture heritage. Elements such as green marble moulding, black metal details, and Art Deco symmetry pay homage to the brand’s Parisian origins. Subtle nods to nature—a theme central to Boucheron—appear in details such as the floral wallpaper by Atelier d’Offard and Rubelli’s luminous fabrics inspired by 18th-century designs.
The VIP area mirrors the refined aesthetic of Boucheron’s Hôtel de Nocé flagship in Paris. Adorned in pink and green damask, the two spaces are linked by a gradient carpet, creating a seamless visual flow.
A highlight of the new boutique is an exclusive artwork by Emirati artist Yasmin Al Mulla, specially commissioned by the Maison. Inspired by the natural rhythm of dunes and waves, the piece symbolises the UAE’s movement and progress, merging these elements with Boucheron’s iconic Grosgrain motif. The design celebrates the shared cultural dialogue between French craftsmanship and Emirati heritage.
