The new MAI TROPPO BVLGARI advertising campaign is an ode to life, joy and happiness. Deeply rooted in a Roman flamboyant exuberance, Bvlgari invites you to enjoy every single moment.
The cast of the latest campaign consists of three leading ladies: supermodel Lily Aldridge, British actress and star of Aladdin Naomi Scott, and 2020 Emmy Award winner Zendaya; star of HBO’s series Euphoria.
These three talented and beautiful women, embody the values of Bvlgari and share the same fierce, brave and unapologetic approach to life. They steal the spotlight in the vibrant, images shot by Swedish director and photographer Johan Renck, known for his uncompromised love for beauty and for his deep explorations of characters’ multifaceted personalities.
The three ladies were captured by the camera in the streets of Rome; the brand’s native city, as well as at Villa Adriana in Tivoli and Villa Aldobrandini in Frascati, just outside the Italian capital.
Lily Aldridge, Naomi Scott and Zendaya are seen at different moments of their life. A super glam Lily Aldridge is seen wearing the Bvlgari High Jewellery collection, portrayed while walking the dogs close to Rome’s breath-taking Fori Imperiali, or posing at night in front of the legendary Trevi Fountain.
Naomi Scott meanwhile, is caught on camera rocking the new Bzero1 rings indulging in a chocolate dessert she then has fun exploring the streets of Rome accompanied by Diva jewels.
Zendaya, wearing the Octo Roma 18kt rose gold watch, attends a mysterious masquerade ball and poses like a modern Eve with an apple in her hand in a lush garden, sparkling in diamond Fiorever collection.
According to Bvlgari, Beauty is MAI TROPPO: just enjoy it!