Eternal Gold, Prada’s debut fine jewellery collection will make the perfect gift for your loved one this Valentine’s Day.
The minimalistic offering is the first 100% certified recycled gold collection by a global luxury brand, featuring sustainable practices from start to finish. Reflecting Prada’s commitment to conscious and responsible practices across every facet of its business, the gold and diamond production chain involved in this collection is verifiable and traceable.
Prada’s recycled gold is drawn only from eligible recycled material sources. Prada has partnered with only those suppliers of precious metals and stones who meet the highest industry standards concerning human rights, labour safety, environmental impact, and business ethics.
The reduction of mining of new gold benefits both environments and human rights, and while traceability of diamond origins is conventionally only possible with stones of 0.5 carats or larger, Prada expands the concept, for the first time, to stones of all sizes. It also extends through the entire value chain, from mining to cutting, setting and polishing – every step of every diamond’s life can be traced.
The records of this process have been logged on the Aura Consortium Blockchain ́s platform and can be accessed by Prada fine jewellery customers who also will be able to verify the authenticity of their pieces.
The collection features pieces for men and women, with the iconic Prada Triangle as the key motif and inspiration. These timeless designs feature geometric shapes, heart motifs, snake bracelets, chain necklaces, and ribbon chokers, all signifying affection and love. The Prada triangle can be seen in some way throughout each piece.
The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered – pendants are blown up, and chain links are exaggerated to create impact. These jewellery pieces express strength, presence, and passion.
See more of the collection at www.prada.com