In 2013, Dubai-based Emirati designer Hamda Al Mansoori decided to start her own jewellery business with the vision of bridging the gap between traditional craftsmanship and modern design.
Her brand Hashi, commits to creating timeless individual pieces for its clients, women who appreciate the finer things in life.
Hashi’s signature collections have international appeal with a touch of Middle Eastern inspiration. Crafted with fine diamonds and gemstones, the brand’s main line collections include Essence of Life, a line of delicate pieces that celebrate the beauty of simplicity; Nature’s Wonders, an ode to nature, and Royal Treasures; inspired by the opulence of royal heritage. The brand offers designs for men and women as well as creating bespoke pieces for individual customers. With a comprehensive jewellery manufacturing facility and a commitment to finding the most extraordinary diamonds and gemstones, HASHI is dedicated to crafting fine jewellery that is both accessible and exceptional. Here, we talk to the brand’s founder Hamda Al Mansoori to find out more about the vision behind Hashi and where she plans to take it next.
How would you describe your brand in your own words?
The word HASHI means “Bridge” in Japanese. This vision for HASHI is to build a bridge between luxury, beauty and simplicity. HASHI blends timeless elegance with Middle Eastern inspiration, creating jewellery that reflects individuality and empowers its wearer.
Who is the woman you design for?
I design for the modern, confident woman who appreciates fine craftsmanship, timeless beauty, and pieces that tell her unique story.
Can you tell us a little about your latest collections?
Our latest collections focus on capturing elegance with a contemporary twist, featuring fine diamonds, gold, and meaningful designs that celebrate individuality and heritage.
What do you think women today are looking for from jewellery?
Women today seek jewellery that reflects their personality, offers timeless elegance, and tells a personal story while also being versatile for both daily wear and special occasions.
How do you create a relationship with your clients?
I create and build up the relationship through the bespoke designs, understanding their individual style, and ensuring each piece feels like an extension of their personality and journey.
How does your culture and upbringing inspire what you do?
My Middle Eastern heritage and upbringing deeply influence my designs, drawing from traditional regional artistry and symbols, which I blend with modern elements to create something truly timeless.
What’s the biggest challenge you face as a designer today?
The biggest challenge is balancing innovation with tradition while also navigating the evolving demands of sustainability and craftsmanship in the modern market.
Looking ahead, what is the vision for your brand?
The vision for HASHI is to continue pushing the boundaries of creativity while maintaining our commitment to timeless elegance and empowering women through meaningful designs.
We are seeing some great new brands in the region – what are your thoughts on the industry today and how it’s growing?
The industry is growing rapidly, with a focus on innovation, sustainability, and personalisation. There’s a renewed appreciation for craftsmanship, making this an exciting time for jewellery in the region.
Tell us about how sustainability influences what you do.
Sustainability plays a crucial role in our production process. We aim to source responsibly, minimise waste, and create lasting designs that transcend trends.
Can you tell us a little about your production process?
Our production process involves meticulous craftsmanship, using high-quality materials and a blend of traditional and modern techniques to ensure each piece is both beautiful and enduring.
What’s your first memory of jewellery?
My first memory of jewellery is watching intricate pieces being crafted by artisans, and feeling fascinated by the detail, care, and legacy each piece held.
What is something you would still like to do?
I would love to explore more ways to merge art and jewellery, creating pieces that feel like wearable works of art infused with personal meaning.
What else is in the pipeline for the brand?
We are working on expanding our collections and offering more bespoke services, while also exploring new markets to bring the HASHI ethos to a broader audience.
