Tiffany & Co.’s 2026 Ramadan campaign, Beneath One Crescent Moon, is a contemplative meditation on unity, light, and shared devotion, framed through the quiet poetry of the night sky. With this campaign, the Maison leans into stillness, positioning Ramadan as a collective yet deeply personal experience that unfolds in parallel across cultures, cities, and households.
The campaign centres on the symbolic crescent, an emblem that has long guided the rhythm of the Holy month. Here, it becomes both a celestial beacon and an emotional thread, linking individual moments of prayer, reflection, and gratitude into a single luminous narrative. Tiffany interprets this connection through a language of light, restraint, and reverence, allowing the visual storytelling to breathe rather than overwhelm.
A defining element of the campaign is an original Arabic poem by Emirati author and artist Alia Al Shamsi. Her words move gently between intimacy and universality, evoking the soft glow of the crescent as it hovers over starlit skies. The poetry does not speak loudly; instead, it invites the viewer inward, reflecting how moments of solitude can still carry a powerful sense of togetherness. Imagery throughout the campaign mirrors this sentiment, favouring subtle illumination, shadow, and a hushed nocturnal palette. The emphasis is not on ornamentation but on atmosphere, capturing Ramadan as a season of heightened awareness, emotional resonance, and spiritual clarity.
