When Frédéric Boucheron opened his first boutique in Paris in 1858, he was already questioning the conventions of his time. While other jewellers followed established codes, Boucheron looked elsewhere for inspiration, drawing from nature, movement and the individuality of the wearer. That instinct to challenge tradition would later lead him to become the first jeweller to set up shop on Place Vendôme, a decision that reshaped the geography and identity of Parisian high jewellery.
Unveiled in Paris on the first day of Haute Couture Week, Histoire de Style: Nom: Boucheron, Prénom: Frédéric is Creative Director Claire Choisne’s deeply considered portrait of the Maison’s founder. Rather than a literal homage, the collection explores the ideas that defined Frédéric Boucheron’s approach to creation, translating his mindset into four major high jewellery pieces.
Central to the collection is Boucheron’s relationship with nature, not as an idealised motif, but as something living, imperfect and expressive. Choisne revisits this philosophy through designs that feel fluid and organic, echoing Boucheron’s transformation of botanical forms and natural elements into a personal artistic language. As the son of a draper, he was acutely aware of how materials interact with the body, a sensibility that continues to shape the Maison’s understanding of jewellery as something worn, not simply displayed.
Each piece places the individual at its core, reflecting Boucheron’s belief that jewellery should respond to the spirit and aspirations of its era. Nearly 170 years after the Maison’s founding, this latest Histoire de Style collection reaffirms the enduring relevance of Frédéric Boucheron’s vision, one defined by freedom, innovation and a refusal to stand still.
