With a history dating back to 1941, Dubai-based jewellery house Samra’s commitment to craftsmanship, sustainability, and innovation continues to shape the future of fine jewellery in the region. Behind every exquisite piece is a story of ambition, artistry, and a dedication to empowering women through timeless design.
Today, the family-owned business is overseen by third-generation family members, including Artistic Director Katia Samra. Katia is a visionary force in the region and in her position, she has not only redefined what it means to design for the modern woman but has also championed creativity and empowerment in an industry historically dominated by men. Through her pioneering initiative, Dream Big with Samra, Katia has opened doors for aspiring artists, offering them mentorship and the opportunity to collaborate with the Maison.
Her passion for artistry extends beyond jewellery, forging collaborations with influential women across diverse fields—from art and design to floristry and entrepreneurship—further solidifying Samra’s regional and global presence. Here, we sit down with Katia Samra to uncover the inspirations behind her designs, the evolution of Samra, and her vision for the future of the jewellery house.
Tell us about Samra today and its vision.
Samra is more than a jewellery house — it’s a legacy built on craftsmanship, heritage, and a deep understanding of the modern woman. Today, Samra stands as a bridge between tradition and innovation, honouring our roots while pushing creative boundaries. Our vision is to craft timeless pieces that celebrate individuality, empower women, and carry stories across generations.
Who is Katia as a woman, and where did your passion for design come from?
I am a designer, a dreamer, and a believer in the beauty of detail. Growing up in a family deeply rooted in jewellery, I was surrounded by the language of craft, sparkle, and storytelling. My passion comes from seeing how jewellery can transform emotion into form — how it can empower, protect, and elevate.
How do you hope women will be empowered by the jewellery pieces you create?
Jewellery is intimate — it reflects who we are. I design pieces that give women a sense of strength, beauty, and pride. Whether it’s a bold geometric ring from our Turath collection or a delicate diamond necklace, each creation is meant to become a part of her journey — her identity, her legacy.
How would you assess the jewellery industry in the Middle East today, and how has it evolved since you first began?
The industry has flourished — creatively and culturally. We’re seeing a beautiful balance between honouring our rich heritage and embracing bold, modern expressions. When we first began, it was more traditional, but today, regional designers are innovating and making their mark globally while staying true to our roots.
How would you describe your design aesthetic today and what are your biggest influences?
My aesthetic is architectural, poetic, and deeply symbolic. I’m drawn to symmetry, geometry, and motifs that speak to our heritage — especially through our Turath collection, which evolves season after season. I’m influenced by the women around me — their strength, their softness, their individuality.
Can you share some details on your design process?
It always begins with a story. I think in emotions, shapes, and symbols. From there, I sketch and re-sketch, working closely with our artisans to bring the vision to life. It’s a dance between precision and soul — between geometry and magic.
Tell us about your latest collections.
Our latest expressions within the Turath collection are incredibly close to my heart. Turath, meaning heritage, is an ever-evolving tribute to Arabian artistry. We’ve introduced new chapters like Sarab, Muftah, and Thaman, each reflecting a different facet of feminine identity — from power to mystery to direction. It’s a collection that never stops growing, just like the women we design for.
What’s the biggest challenge you face with the brand today?
One of our biggest challenges is balancing growth while staying deeply personal. As we expand, we’re committed to remaining authentic — continuing to design with intention, supporting our local community, and maintaining the level of craftsmanship that defines Samra.
What would you still like to achieve?
I’d love to see Samra become a global reference for modern Middle Eastern luxury — a name synonymous with purpose-driven design. But more than anything, I want our pieces to keep empowering — to be heirlooms of strength, stories, and love.
What do you see as the future of the industry in the region?
I see the region becoming a hub for not just jewellery, but design innovation as a whole. With younger generations embracing their identity while redefining it, the Middle East is becoming a creative force — one that the world is finally paying attention to.
What is a lesson you’ve learnt throughout your career?
Trust your instincts, and never underestimate the power of subtlety. Sometimes, the smallest design detail carries the deepest meaning. And sometimes, the quietest voice is the strongest in the room.
What advice would you give to aspiring designers?
Be rooted in your culture, but fearless in your vision. The world needs authenticity. Learn the craft, respect the process, and design with purpose.
What is your most treasured piece of jewellery?
A ring passed down from my grandmother — it’s simple, but it holds a universe of memories. It reminds me why I do what I do — jewellery isn’t just adornment. It’s emotion made eternal.
What is the professional motto you live by?
Design with meaning, create with love and lead with purpose.
What else is coming up this year?
We’re unveiling new expressions within the Turath world — bold, refined, and full of emotion. We’re also collaborating with local female-led businesses and continuing our mission to uplift women through design. The journey is only just beginning.
