Shahad Abdullatif created her jewellery line LaStella during the global pandemic.
The Emirati entrepreneur decided to turn her passion for jewellery design into a business after longing for unique pieces that were different from anything else out there. LaStella combines innovative design with expert craftsmanship to showcase collections that bring together classic design and contemporary style.
Shahad Abdullatif graduated from Zayed University with a major in Enterprise Management, but it was her passion and eye for jewellery that would shape up her career. To take this passion to the next level, Shahad studied the art and process of designing jewellery before deciding to create her own brand. With LaStella she aims to offer every woman a luxurious range of jewellery styles, from small, delicate pieces to bold, statement designs.
Her first collection “Demantur” was inspired by the dramatic and wild beauty of Reynisfjara in Iceland, a black sandy beach located on the south coast of the country. The collection channels the different levelled patterns found on the basalt sea stacks that the area is known for. Here we discover more about the latest collections and Abdullatif’s vision moving forward.
What can you tell us about the universe of La Stella?
LaStella was founded with a passion for design and a dedication to bring unique, classy pieces to the jewellery market. Each piece is designed to translate the love between wild nature and the passion to create unique jewellery pieces.
What is it about jewellery that you love and why did you decide to launch your own brand?
I believe that jewellery is a gateway to self-expression that helps each individual to reveal part of their personality. I have always had an eye for jewellery and a love for creativity which fuelled my desire to start my own brand.
Tell us about the latest collections?
The latest collection “Demantur” is inspired by the dramatic and wild beauty of Reynisfjara. It emphasises the beauty of gold and diamonds through an array of necklaces, chokers, rings, earrings and bangles.
How would you describe your designs?
I would describe my designs as contemporary and elegant, catered to the modern woman. The latest collection artistically portrays the basalt sea stacks found on Reynisfjara through different levelled patterns on the bangles. While the Hálsanefshellir Cave nestled within the beach paved the path to a bold colour palette of black, gold and white.
Can you tell us about the stones used in your pieces and how you go about sourcing them?
All our designs use diamonds and different gemstones which are ethically sourced from top suppliers in the industry.
You launched your company in the Middle of a pandemic – what was the biggest challenge you faced and how did you overcome it?
One of the biggest challenges we faced during the pandemic was sourcing the right materials from different countries due to different lockdown restrictions. However, this gave us the time to invest in defining our brand and finalising designs for the launch.
Where would you like to see your brand in five years?
I would love to see LaStella designs trending globally and adored by women all around the world.
What do you think women are looking for from jewellery today?
For women, jewellery is an essential accessory that completes their look. Today, women like to choose jewellery that expresses their look and their personality.
This month we are celebrating the 50th anniversary of the UAE, what does this occasion mean to you?
I feel very honoured to live in a country where the word “impossible” doesn’t exist. This country strives to be the best in everything.
What is a message that you would send to your country on this occasion?
I would like to thank UAE for empowering the women of this country and for giving each of us the recognition that we deserve.
What is your fondest memory of the UAE from your childhood?
One of my fondest memories was creating the biggest flag for the National Day celebration.
How will you be celebrating the 50th anniversary?
I will be celebrating by spending time with my family and reliving the memories of the past which will contribute to strengthening the national identity of our children.
What do you think the UAE has that no other country possesses?
Where would you like to see the UAE in another 50 years?
I would love to see the UAE as one of the most developed and innovative countries in the world.
What is the personal motto that you live by?
Take the leap of faith and keep going to achieve your dreams.
What advice would you give to other women who are looking to start their own businesses?
My advice would be to believe in yourself and your passion as this will help you achieve whatever you put your mind to.
Who or what inspires you the most?
Nature inspires me. It has its own mystery and magic.
What is a message you would send to our readers about your brand?
LaStella is a jewellery brand that celebrates every woman by creating unique pieces that are a fusion of innovative designs and impeccable craftsmanship.