In just under a decade, Hiba Jaber Jewellery has quietly cemented its place in the jewellery boxes of royals, creatives and tastemakers across the region. Founded by Hiba Jaber, a Palestinian-Moroccan designer raised in Jordan and educated in London and Florence, the label is a reflection of its founder’s rich cultural tapestry and global perspective.
With a Diamond Gemologist degree from GIA and formal training in Italy’s most esteemed jewellery ateliers, Jaber brings both technical mastery and soulful intention to each piece she creates. Her Dubai-based brand, now in its eighth year, is celebrated not just for its delicate forms and bespoke Arabic calligraphy, but for the deeply personal narratives it helps its wearers express.
In this interview, Jaber shares the inspiration behind her latest collections, how her nomadic upbringing continues to shape her creative vision, and why building a brand rooted in emotion and authenticity will always matter more than following trends.
Tell us about Hiba Jaber Jewellery today.
It’s been eight years since we launched Hiba Jaber with our signature thin Duo Rings. What started with two letters has evolved into a full range of pieces, all built around the idea of meaningful personalisation, whether through initials, names, or symbols. Today, we offer both fully customised and ready-to-wear jewellery, but the heart of the brand remains the same. We’re honoured to be part of our clients’ most personal moments, creating unique pieces for their special occasions.
Who is Hiba Jaber, the woman behind the brand?
I’m a 35-year-old Jordanian-Palestinian woman, born in Morocco and raised in Jordan. My journey has taken me through London and Florence for my studies, and eventually to Dubai, where I launched my brand. I’m passionate about leading an active lifestyle, exploring new experiences, and travelling whenever I can. Most of all, I find purpose in creating meaningful connections and making a difference wherever possible.
How did your passion for jewellery begin?
I’ve always been drawn to the arts, and my interest in jewellery naturally deepened during my time working in editorial. I’ve long been fascinated by gemstones in all their forms, and I’ve always had a love for design, whether in fashion, interiors, or jewellery. Over time, that fascination evolved into a focused passion for creating pieces that hold both aesthetic and emotional value.
How does your heritage inspire you?
Heritage is part of who we are. It’s shaped by the places we live, the languages we speak, the architecture that surrounds us, and the traditions we carry forward. My designs often begin with the Arabic language, which I reinterpret through clean, architectural forms to tell stories that hold deep personal meaning.
How would you describe your design aesthetic and what are your biggest influences?
My aesthetic is minimal and clean, always rooted in storytelling. The pieces are versatile and designed to transition seamlessly from day to night. I’m inspired by meaningful moments, personal connections, and a desire to create jewellery that people want to live in; pieces that become part of their everyday.
Tell us about the Duo rings and what makes these pieces so timeless and recognisable.
The Duo Ring is our signature. We launched with a simple, thin ring featuring two letters, and from there, expanded into an entire category, including thick duo rings, trio rings, necklaces, bracelets, and more. The concept remains the same: bringing together two or more letters in a way that feels personal and beautifully wearable. It’s an honour to know that people recognise and connect with this design wherever they go.
Who is the woman you design for?
She is minimal, thoughtful, and values both quality and meaning. She leads with purpose, whether in her career, her family, or her community. She’s confident, active, and wears her jewellery as a quiet extension of who she is.
Can you share some details on your design process?
There are two main approaches. For collections, inspiration often comes from travel or personal moments that spark an idea, which then evolves into creations.
For custom designs, particularly initials, we have a structured process. The design always begins with the letters or names chosen by the client. We refine it based on their story and feedback, combining their vision with our aesthetic to create something that is both meaningful to the client and aligned with the brand’s identity.
Tell us about your latest collections.
The Odd One Out has become one of our bestsellers, and we’re now introducing it in new colours for summer. It’s playful, personal, and has really resonated with our community.
What’s been the biggest challenge so far?
Scaling the brand while staying creatively present has been the biggest challenge: managing the team, operations, and growth, while also carving out time to design and innovate. It’s been an incredible journey, and I’m grateful for the strong support system, the beautiful community we’ve built, and the amazing team behind it all.
Where would you like it to be in five or ten years?
So far, we’ve focused heavily on the GCC market, but starting this summer, we’ll begin investing more energy into the UK, targeting the same global customer who travels and values thoughtful design. In the next 5 to 10 years, the goal is steady international growth and a stronger global presence, Inshallah.
What’s your most treasured piece of jewellery?
I can’t choose just one. I have sentimental pieces from my parents, jewellery I’ve collected over the years, and of course, the pieces I’ve designed myself. Together, they form a personal collection, each with its own story, each one meaningful in a different way.
What advice would you give to aspiring designers?
Get as much experience as you can. Don’t rush – take your time to build a strong and unique concept before launching.
What is the professional motto you live by?
Break it down into small steps, and everything is possible.
Where is a place you go when you want to relax and escape the world?
I don’t feel a desire to escape the world, but a vacation every now and then is great, whether in the city or by the beach. I truly love my life and believe that we can build and design life to be the way we want to.
What else is coming up this year?
It’s been a time of transformation. We’re about to launch our new packaging and branding, a revamped website, and a new collection, all of which have been in development for some time. We’re also embracing technological innovation and exploring new ways to enhance our customer experience. As always, we release new creations regularly, almost monthly, and a very exciting project is coming towards the end of summer that I look forward to sharing soon!
