Audemars Piguet Opens the “Extraordinary Friendships” Exhibition at the Musée Atelier Audemars Piguet

Lindsay Judge   |   18-05-2021

The new temporary exhibition “Extraordinary Friendships” at the Musée Atelier Audemars Piguet celebrates human talents and friendships.


Installed at the watchmaker’s museum in Le Brassus, Switzerland, the exhibition delves into a legacy of extraordinary friendships between the watchmaker and people in the realms of pop culture, sports, art and entertainment. Over the years the brand has developed cross-disciplinary partnerships with various celebrities and athletes and this exhibition celebrates those relationships.



This interactive exhibition presents nine talented personalities who have contributed to growing the brand recognition around the world. The highlights include T-800, the mythical robot of the Terminator movies, who embodies the long-standing friendship between Arnold Schwarzenegger and Audemars Piguet; recipes from 3-Michelin-starred Chef Emmanuel Renault as well as a recreated locker-room featuring some of Serena Williams’ belongings.



“Extraordinary Friendships” also presents a room inspired by Marvel’s Black Panther to coincide with the launch of the Royal Oak Concept “Black Panther” Flying Tourbillon limited edition celebrating the beginning of the Manufacture’s long-term collaboration with Marvel Entertainment. This dedicated exhibit immerses visitors in an interactive environment of sound and light and takes them behind the scenes of the enduring friendship between François-Henry Bennahmias and Marvel Cinematic Universe Avenger Don Cheadle that sparked the beginning of the collaboration. An immersive paper forest inspired by the Wakandan landscape completes the experience.



The exhibition scenography combines interactivity with cross-disciplinarity to bring visitors closer to the roots of Audemars Piguet’s relationships. Guests are given an active role in triggering each friendship story, be it by operating a music box, demonstrating their golf skills or putting their culinary talents to the test.


An interactive photo booth concluding the visit shines the spotlight on visitors, inviting them to contribute to Audemars Piguet’s family album.


The temporary exhibition is included in the guided visit of the Musée Atelier which opened its door to the public in June 2020.