Chanel Goes Electro With its Latest Watch Collection

Lindsay Judge   |   22-06-2021

Chanel presents a new capsule collection of watches. Chanel Electro features graphic codes borrowed from Electro culture.


In the 1990s, this music genre offered a world that was radically different and original, reflecting the night scene and the atmosphere in which it emerged. Electronic music moved beyond the confines of the music world and gave rise to an authentic aesthetic culture.



Lying at the heart of this narrative are contrasts between black, white and colour. White is illuminated by colour. Colour is intensified by the depths of black.


“I conceived this capsule collection like a performance program, inviting our classics, the J12, PREMIÈRE, CODE COCO and BOY·FRIEND, to perform side by side on this stage, drawing their inspiration from the codes of this world,” explains Arnaud Chastaingt, Director of the Watchmaking Creation Studio.


The collection consists of new additions of the iconic J12, PREMIÈRE, CODE COCO and BOY·FRIEND watches featuring bold colours and bold new accents.




The PREMIÈRE Electro is inspired by the energy of electronic music. Now in a blackened steel version with a chain bracelet, interwoven with multicoloured leather. It is limited to 555 pieces.




The CODE COCO watch features a quilted pattern leather strap in neon pink with black braiding. A blackened steel design set with a princess-cut diamond comes equipped with a high precision quartz movement. It is a limited edition of 255 pieces.




The BOY·FRIEND watch is reinvented in a steel version set with 142 brilliant-cut diamonds. This new interpretation is embellished with a robot motif and a quilted pattern calfskin strap lined in neon pink. It is a limited edition of 55 pieces.




The iconic J12 is presented in a black highly resistant ceramic and steel model with accents of vibrant colour in its numerals. Available in a 38mm version equipped with the Calibre 12.1 or a 33mm version equipped with a high precision quartz movement. It is available in a limited edition of 1255 pieces.