Five Luxury Watches That Should Be In Your Collection

Emma Hodgson   |   07-08-2023

It can feel like there is an overload of information about the latest luxury watches as well as classic timepieces to invest in. These are the five watch houses (and their key models) that are always a spectacular addition to any collection. 


Rolex is one of the most famous luxury watch brands globally and is known for its high-quality craftsmanship and iconic designs. Certain Rolex models, such as the Submariner, Daytona, and GMT-Master, have a strong track record of holding or even increasing in value over time.

Favourite models

Rolex Submariner, Rolex Daytona, Rolex GMT-Master II, Rolex Datejust, Rolex Day-Date (President), Rolex Explorer, Rolex Sea-Dweller.

Patek Philippe

Patek Philippe is a prestigious Swiss watchmaker with a rich heritage and exceptional craftsmanship. Their watches, especially limited editions and complicated timepieces, often become highly sought after by collectors, making them a potential investment option.

Favourite models

Patek Philippe Nautilus, Patek Philippe Calatrava, Patek Philippe Aquanaut, Patek Philippe Complications and Patek Philippe Grand Complications, Patek Philippe World Time, Patek Philippe Sky Moon Tourbillon.

Audemars Piguet

Audemars Piguet is a Swiss luxury watch brand known for its Royal Oak and Royal Oak Offshore collections. These watches have garnered a strong following and have shown value appreciation in the past.

Favourite models

Audemars Piguet Royal Oak, Audemars Piguet Royal Oak Offshore, Audemars Piguet Royal Oak Concept, Audemars Piguet Millenary, Audemars Piguet Jules Audemars, Audemars Piguet Royal Oak Equation of Time.

Richard Mille

Richard Mille is a relatively new but rapidly growing luxury watch brand that has gained popularity for its innovative designs and use of cutting-edge materials. Limited edition Richard Mille watches have been known to command high prices in the secondary market.

Favourite models

Richard Mille RM 011,Richard Mille RM 035, Richard Mille RM 056, Richard Mille RM 009 Tourbillon,Richard Mille RM 010 Automatic, Richard Mille RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1.


Omega, a Swiss watch brand, is recognized for its precision and connection to space exploration (the official watch of NASA). Certain vintage Omega models, such as the Speedmaster Professional “Moonwatch,” are highly sought after by collectors.

Favourite models

Omega Speedmaster Professional “Moonwatch”, Omega Seamaster Diver 300M, Omega Constellation, Omega De Ville, Omega Seamaster Planet Ocean, Omega Speedmaster Moonwatch Professional Co-Axial Master Chronometer, Omega Seamaster Aqua Terra.