IWC Schaffhausen welcomed Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team, for an exclusive talk in Jeddah just days before the Saudi Arabian Grand Prix.
The event, held at Fenaa Hayy in Hayy Jameel, brought together Formula One enthusiasts and IWC collectors for an evening focused on leadership, performance and the longstanding partnership between the two brands.
Hosted by Mo Islam, presenter of The Mo Show podcast, and joined by IWC Regional Director Thomas Perini, the conversation offered insight into the early dynamics of the current Formula One season. Wolff discussed the complexities of managing a high-performance team and emphasised the importance of supporting emerging talent in motorsport.
The evening also marked a continuation of the collaboration between IWC and the Mercedes-AMG PETRONAS Formula One Team. The partnership, which began in 2013, reflects a shared commitment to precision engineering, innovation and sustained excellence.
Earlier this year, IWC introduced the Pilot’s Watch Performance Chronograph 41 Edition “Toto Wolff x Mercedes-AMG PETRONAS Formula One Team” (Ref. IW388306). Dedicated to Wolff, the model features IWC’s proprietary shock absorber system and is engineered for high-intensity environments. With bold aesthetics, cutting-edge materials and PETRONAS green detailing, the watch exemplifies the performance values of both the team and the watchmaker. It was showcased alongside other models, including the Pilot’s Watch Mark XX Edition “Mercedes-AMG PETRONAS Formula One Team” (Ref. IW328210).
IWC Schaffhausen, founded in 1868 in north-eastern Switzerland, is recognised for blending craftsmanship with advanced technology. Known for its professional instrument watches and robust complications such as chronographs and calendars, the brand has been a pioneer in the use of materials like titanium, Ceratanium® and coloured ceramics.
Beyond innovation, IWC maintains a strong focus on sustainability. The company takes measures to minimise environmental impact, prioritising transparency, circularity and responsible sourcing throughout its manufacturing and distribution processes. It also collaborates with global organisations that support children and young people.
The event in Jeddah reinforced IWC’s positioning at the intersection of sport, engineering and luxury watchmaking, while offering a closer look at the mindset behind one of Formula One’s most influential leaders.
