Jaeger-LeCoultre has announceed‘Reverso Stories’, an immersive exhibition celebrating nine decades of craftsmanship, design and innovation, open at Place Vendôme Mall in Qatar from the 18th to the 30th of October 2025.
The event invites visitors to explore the evolution of the Reverso, the Maison’s most recognisable timepiece, through an interactive journey that connects heritage, artistry and modern creativity. The showcase includes a new Made of Makers™ collaboration with Filipino webcomic artist Olivecoat, alongside a curated presentation of exceptional Reverso models at the Jaeger-LeCoultre boutique.
At the heart of the exhibition, the Reverso by Olivecoat project reimagines the watch’s history through an archive-inspired webcomic. Known for her delicate, narrative-driven art, Olivecoat interprets the Reverso’s story using contemporary visual storytelling, highlighting the cultural dialogue between East and West. The digital comic explores the genesis of the icon through moments in time, defining places and characters such as César de Trey and Jacques-David LeCoultre, linking the creation of the 1931 original to the Maison’s enduring legacy.
Visitors to the boutique are invited to discover rare archival models and modern masterpieces, including the Reverso Tribute Enamel Monet “The Doge’s Palace”, whose dial required nearly 70 hours of enamelling, and the Reverso One Precious Flowers collection, a showcase of grand feu enamel and gem-setting depicting floral motifs crafted by the Métiers Rares™ ateliers. The Reverso Hybris Artistica Calibre 179, limited to ten pieces and featuring the intricate Gyrotourbillon mechanism, further demonstrates Jaeger-LeCoultre’s expertise in both technical and artistic innovation.
The experience also incorporates a culinary element. Swiss chocolatier Mathieu Davoine has created a tasting inspired by the Vallée de Joux, the birthplace of Jaeger-LeCoultre, offering guests a sensory link between the Maison’s homeland and the world of polo that inspired the Reverso’s reversible case.
Open daily from 10 a.m. to 10 p.m., Reverso Stories provides a comprehensive insight into Jaeger-LeCoultre’s 190-year heritage and its ongoing dialogue with contemporary creators.
For details and bookings, visit the Jaeger-LeCoultre boutique at Place Vendôme Mall, Qatar, or jaeger-lecoultre.com.
