For Ramadan this year, many of our favourite watch houses have released limited edition timepieces to mark the Holy Month
Vacheron Constantin
Vacheron Constantin
As Vacheron Constantin celebrates its 270th anniversary, the Maison continues its timeless quest for excellence—seamlessly blending heritage, craftsmanship, and innovation. Embracing the reflective spirit of Ramadan, this milestone offers a moment to gather, reflect, and give back to the community.
At the heart of this initiative is a profoundly human journey, illustrated through the personal quests of four exceptional regional talents whose stories honour tradition, enrich the present, and shape the future, reflecting the shared values of the Middle East region and Vacheron Constantin.
A series of videos and images highlights the unique quests of Aljoud Lootah, Adi Al Fardan, Nouf AlMoneef, and Fatima AlBlooshi. Each talent shares the passion and purpose that drive them, shaping their journeys, inspiring their fields, and leaving a lasting impact.
Piaget
Piaget has unveiled an exceptional precious timepiece that harmonises with the spiritual heritage of the region. For more than half a century, the Limelight Gala watch has stood as a symbol of Piaget’s artistry, blending elegant design with technical prowess.
This Ramadan, the brand has collaborated with Emirati designer Shamsa Alabbar to bring her signature Token design to life, blending the Maison’s craftsmanship with Shamsa’s contemporary take on Arabic typography.
A powerful emblem of heritage, the Token symbolises power, unity, and balance, bringing her distinctive vision that celebrates both tradition, heritage and artistry during the Holy month.
Bvlgari
Bvlgari revealed Journeys of Ramadan – “A Celebration of Rebirth, Reflection and Resilience” in time for the Holy month.
The campaign features a series of captivating films highlighting the journeys of three exceptional female artists from the Middle East, each embodying a unique connection to Ramadan.
The three artists draw inspiration from the region to create unique artworks that capture the spirit of Ramadan. Each lady wears some of the house’s key creations, from watches to jewellery, to accessories.
Jaeger Le-Coultre
Jaeger Le-Coultre has revealed a new artistic collaboration under the Made of Makers programme with Emirati designer Khalid Shafar. Shafar has interpreted the Maison’s celestial movements through Ramadan’s lunar cycle. The project culminates with an exclusive art installation inspired by the sacred rhythms of the Holy month.
‘Crescent To Crescent’ is an evocative art installation, spanning six metres in width and three metres in height, embodying the passage of time through the evolution of the moon. Featuring 29 intricately designed moons representing each day of the lunar cycle, the installation highlights the passage of time throughout the month. Subtle design details honour the Maison’s craftsmanship, expressed through delicate engravings that mirror the guilloché decorative technique mastered in the Manufacture’s Métiers RaresTMatelier.
During the month of Ramadan, tracking the precise moments of sunrise and sunset is essential, as they dictate the daily rhythm of fasting and prayer. This reverence for time aligns seamlessly with Jaeger-LeCoultre’s rich watchmaking heritage, where the measurement of time has always been intrinsically linked to the movements of celestial bodies.
Breitling
Breitling is celebrating precious moments with its Connected Through Time campaign for Ramadan. The brands conveys the significance of time during Ramadan and highlights how we are connected through special moments that unite us.
The campaign features key timepieces from the brand’s three pillars of Earth, Land and Sea. From the iconic Chronomat to the Superocean Diver’s watch, to the Navitimer.
Breitling’s three universes – Land, Sea, and Air – pay tribute to the brand’s rich heritage in producing exceptional timepieces that historically fit into these segments, making it an inclusive watch brand that offers something for everyone.
Tag Heuer
TAG Heuer introduces “Chapter III: Time is a Gift,” the latest edition of its annual Ramadan campaign, but with a twist! Featuring the highly sought-after TAG Heuer mascots, this campaign blends high-performance watchmaking with the spirit of the Holy Month.
Set against the mesmerising backdrop of the desert at sunset, the animated film brings to life the Maison’s official mascots – reimagined with distinct Middle Eastern elements – as they embark on an exhilarating race to an Iftar gathering.
The campaign features iconic timepieces from the brand’s ranges, including the Carrera and Monaco. The mascots are each seen in custom-coloured jumpsuits matching their dedicated TAG Heuer Monaco or Carrera watch. Each timepiece reflects the essence of TAG Heuer and its associated mascot—timing every moment with absolute precision, much like the importance of time during Ramadan.
