First Place Goes to Hublot’s Big Bang Broderie

  |   18-11-2015


In front of an audience of VIPs and Swiss watchmaking industry representatives, the Grand Prix de l’Horlogerie de Genève 2015 unveiled its prize winners. Hublot was declared the winner in the prestigious ladies watches category with the Big Bang Broderie.

With this model, Hublot connects the past to the future, and draws a respect for Swiss tradition into the creativity and technology of the 21st century. Its attractive fine embroidery, a feminine material par excellence, sits next to the skin and is synonymous with intimacy. Romantic, sexy, and as delicate as it is playful, this expertise masters the fine art of teasing without showing.

Paying tribute to the memory of the needlework of ancestresses, with fine Saint Gall embroidery—a 100 per cent Swiss-made ancestral art—produced by the Swiss flagship company Bischoff; Hublot continues to revisit craftsmanship in its own style. Together, the creative teams of the two houses have developed an exclusive pattern that joins the Big Bang’s iconic design. A rebel spirit featuring a skull design on a dial framed with 11 diamonds, with soft arabesques for the bezel and the strap, the technical execution alone required several months of research and development.

Jean-Claude Biver, President of LVMH Watch Division and Chairman of Hublot, who was present at the Grand Théâtre de Genève to receive the award, said:“We are proud to be recognized today in the ladies category with our iconic product Big Bang. The Big Bang Broderie is a perfect illustration of the Swiss innovation, combining two crafts of Swiss tradition.” 

Ricardo Guadalupe, CEO of Hublot added: “This prize is also recognition of our work and our ever-growing watchmaking expertise. What a long way we have come in 10 years! This prize motivates us even more since it’s a great sign of encouragement for everyone, as much in house as for our loyal suppliers, partners and clients. Many thanks to my teams and to the Jury of the Grand Prix d’Horlogerie de Genève.”