The Arab Fashion Council, the world’s largest non-profit platform representing 22 Arabic countries members of the Arab League, have struck a multi-year partnership with The British Fashion Council.
This move will help regional brands grow internationally while also allowing British designers to find a new audience in the GCC. As part of the partnership, AFC are planning Arab Fashion Week in Riyadh next month. Caroline Rush, Chief Executive of the British Fashion Council, said:
“We are looking forward to developing a strategy for brands and businesses looking to expand into the Arabic countries through this collaboration with AFC, who are experts in this field. The British Fashion Council’s role in this partnership is to share their expertise in setting up infrastructure to nurture and discover Arabic design talent of the future”
Arab Fashion Week is scheduled for March 26 for six days and will further showcase AFC’s vision featuring luxury labels and events to appeal to a millennial generation. Jacob Abrian, Founder & Chief Executive of The Arab Fashion Council, added:
“This important partnership, will support the Arab Fashion Council in achieving its ambition to unite a sustainable fashion system for the Arab World. With the counsel and expertise of the British Fashion Council, the AFC will nurture and promote the talent resource from the region and strategically reinforce the GCC as an important economic hub for the International fashion industry”.