Prada Reveals Its 2024 Re-Nylon Campaign

Lindsay Judge   |   03-05-2024

First launched in 2019, Pradas Re-Nylon collection highlights the brands commitment to promoting responsible production in the fashion industry.

At the heart of the collection is Re-Nylon. A fully recycled fibre that is generated through the recycling and purification of plastic collected from the ocean – such as fishing nets – and from landfills, as well as textile fibre waste from all over the world. Through a complex process of depolymerisation and re-polymerisation, Prada Re-Nylon yarn is produced through a circular approach. 

Today, the production of Re-Nylon has instigated a shift across the brand as a whole. As we speak, production of all Prada virgin nylon has been converted to regenerated nylon, a radical commitment to sustainability by a major luxury house.

This year, the Prada Re-Nylon campaign is inspired by the brands commitment to sustainability. Featuring actors and activists Emma Watson and Benedict Cumberbatch, the campaign highlights the groups ongoing partnership with UNESCO for ocean preservation.

The 2024 Re-Nylon collection features classic Prada bags and accessories, for men and women reimagined in sustainable nylon. From elegant work bags to sports-inspired rucksacks, the collection highlights the versatility of this unique material. 

As of July 2023, 1% of the proceeds from the Prada Re-Nylon Collection supports SEA BEYOND, the educational program launched in 2019 by Prada Group and UNESCOs Intergovernmental Oceanographic Commission (IOC).

A project in line with the Groups passionate societal concerns and the value it has always afforded to education and culture, SEA BEYOND has raised global awareness of sustainability and ocean literacy principles, educating young generations around the world. To protect our ocean, we need to understand it – learn, think, act.