Hotel Savoy Florence Just Had a Pucci Makeover

Lindsay Judge   |   03 - 08 - 2018



hotel savoy florence

The Rocco Hotel Savoy in Florence has recently undergone it’s biggest ever renovation project. The project was quite fittingly in collaboration with Italian fashion house Emilio Pucci.


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After six months the centrally located 125-year-old iconic building reopened its doors in April with a fresh new look. Part of the Rocco Forte Hotels group, Hotel Savoy, Florence strives to retain its tradition and elegance while combining contemporary chic style, and this new renovation did just that.


hotel savoy florence

Director of Design, Olga Polizzi has enhanced the timeless elegance of the hotel using contemporary themes, hints of Renaissance and the very best artisans. What better way to do this than to collaborate with Florentine fashion house Emilio Pucci? Together with the luxury house the hotel brings the very essence of luxury design to the hotel.


The collaboration with Emilio Pucci first began when the brand produced an exclusive scarf for the hotel. The silk scarves are available in two colour varieties and are now encased on glass table tops at Irene; the hotel’s terrace cafe overlooking the architectural décor of the historical Piazza della Repubblica.


Further to the scarf design the partnership between Hotel Savoy and Emilio Pucci grew and the two worked very closely together during the renovation to bring the essence of the Pucci brand to the property.


hotel savoy florence


The hotel entrance and lobby have been reinstated to their original grandeur, with a five-metre-high ceiling and two large new reception desks. The neutrally designed space is accented with Pucci design elements including paintings by Image Director of the brand Luca Pignatelli.


The Pucci touches continue throughout the lobby where the print has been carried over onto cushions and armchairs which feature a velvet flower print that merges renaissance motifs with pop art. The lobby is completed with a hand tufted rug featuring the Emilio Pucci Lamborghini print in pink, grey, black and white.


As well as the public spaces the rooms also have a new look. The number of rooms have been reduced for 102 to 80, with many rooms increasing in size to offer guests a more spacious experience.


The 30 suites include The Junior Suites, Grand View Suites and the new palatial Duomo Presidential Suite. The later spanning a space of 177 metres squared and occupying its own wing of the hotel.


On the 5th floor lies the unique two-story Panoramic  Suite which features panoramic views of the Florence skyline. The design of the rooms uses soft, tranquil tones to create a sense of calm, while the luxurious choice of fabrics creates an Italian feel. The furniture throughout is designed exclusively for the hotel from Chelini Firenze workshop and C&C Milano materials to give the hotel a uniquely Italian flavour.


hotel savoy florence


Laudomia Pucci, daughter of Emilio Pucci and image director of the Florentine fashion house said:


“Envisioning this unique project with Hotel Savoy meant working closely with Olga and it’s been a wonderful treat. For the very first time in hospitality and in the Emilio Pucci history, we have translated the creativity, which this city inspires by merging the elegance of the Savoy with the vibrancy and sophistication that is embedded in the Pucci codes and in the city of Florence itself, adding Pucci touches in the lobby and restaurant area of the Hotel.”


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