The Dubai based luxury retail leader Chalhoub Group has announced the launch of A Concept by MUSE, an integrated fashion, beauty and home gifting destination in Riyadh, Saudi Arabia.
The unique shopping destination features international brands but also focuses on local up and coming Saudi brands with a focus on supporting young, creative talent in The Kingdom.
A number of international brands are making their debut in KSA within A Concept by MUSE. Brands featured will include Level Shoes B8ta, Fila, Ex Hilo and La Bouche Rouge, as well as homegrown Saudi brands including Noms Life, Proud Angeles, Dania Shinkar, Cones & Rods and Kaf by Kaf.
The opening of this concept underpins Chalhoub Group’s commitment to expanding its footprint in Saudi Arabia, bringing new and exciting retail innovations to elevate the shopping experience.
With an area of more than 1,270 square metres and featuring over 1,200 products, A Concept by MUSE offers are carefully curated selection of style, gifting and accessories for fashion-savvy men and women.
Bachar Sabbagh, Managing Director KSA, Chalhoub Group, said: “After operating in Saudi Arabia for 30 years we are extremely proud to be opening this Chalhoub Group’s first in the heart of the Kingdom. The momentous occasion was celebrated in the presence of Chalhoub Group’s long lasting industry friends and supporters from government and media; we are extremely grateful for their continuous support throughout the years. This world’s first demonstrates our commitment to the Kingdom’s Vision 2030 and support to the country’s ambitions to make Saudi a world-class retail destination. We look forward to marking similar milestones for the Group in the future by creating more and more one of a kind retail destination.”
The launch of the store also marks one year since the launch of MUSE; the Group’s loyalty programme, the region’s first of its kind, offering over 650,000 members in the Kingdom and 1.30 million members regionally exclusive access to new collection drops, exclusive events and money can’t buy experiences.
Download the “MUSE Loyalty” app for free now on the App Store or on Google Play.
For more information, visit experience-muse.com and follow on Instagram @experiencemuse
