Italian luxury menswear brand ZEGNA has announced the launch of the Oasi Zegna Global Initiatives in Aspen, Colorado. The initiative expands on the brand’s century-long commitment to environmental stewardship, originating with the creation of the Oasi Zegna nature preserve in Trivero, Italy.
GILDO ZEGNA, CEO and Chairman of Ermenegildo Zegna Group OFFICIAL PORTRAIT
Rooted in the reforestation efforts begun by founder Ermenegildo Zegna in the 1920s, the new programme aims to serve as a global model of conservation, biodiversity, and ecological education. ZEGNA’s ethos that “true luxury lies in harmony with nature” has underpinned projects ranging from planting trees in Trivero to supporting green spaces in Milan, Palm Beach, and Boston.
OASI ZEGNA TRIVERO, ITALY
The Aspen launch marks a significant milestone, supported by key environmental interventions. ZEGNA aims to plant or protect over 500,000 trees globally by 2027, including 160,000 trees already planted this year in Lake Christine in partnership with the U.S. Forest Service. These efforts focus on reforestation, wildfire risk reduction, biodiversity support, and forest health in cooperation with the Aspen Fire Department and the City of Aspen.
OASI ZEGNA TRIVERO, ITALY
The initiative also includes a partnership with the Aspen Center for Environmental Studies to encourage public engagement. A new forest garden in collaboration with the Farm Collaborative pays homage to Aspen’s Italian ties, while a mobile education station will offer environmental storytelling throughout the summer.
LAKE CHRISTINE ASPEN, USA
“The Oasi Zegna Global Initiatives is a global commitment to conservation, reforestation and ecological education,” the company stated. “Its mission is to regenerate ecosystems, preserve biodiversity, and inspire a deeper connection between people and the natural world.”
ZEGNA Chairman and CEO Gildo Zegna commented: “Today, that same vision continues in Aspen and beyond. With the Oasi Zegna Global Initiatives, we reaffirm our enduring belief that nature, culture and community must evolve together. This is not just about preservation, it’s about creating new spaces for connection and growth.”
LAKE CHRISTINE ASPEN, USA
The initiative draws from ZEGNA’s longstanding philosophy of responsible luxury, which the company defines through traceable sourcing, regenerative practices, and long-term environmental care. Under the third and fourth generations of the Zegna family, the legacy has evolved into a global commitment to impact over excess.
Aspen, with its ecological significance and cultural history, represents the next step in this expanding mission to merge sustainability and luxury in a tangible, community-focused way.
