Louis Vuitton is set to launch its first beauty collection created by the iconic Dame Pat McGrath starting from tomorrow, the 20th of August.
The line is called La Beauté Louis Vuitton and includes 55 lipsticks and 10 lip balms at $160 each, as well as eight eyeshadow palettes at $250.
The lipsticks come in both matte and satin finishes and come in colourways from nude shades to vibrant red. Meanwhile, the eyeshadow palettes each offer four hues of one shade.
Konstantin Grcic led the design direction for the inaugural collection, which features the house’s LV Flower motif, with each product also comprising detachable units for future refills, in a nod to sustainability.
The collection will become available in stages, with the first launch in China on the 20th of August, followed by a worldwide digital prelaunch on the 25th of August, and then a global launch on the 29th of August online and in select Louis Vuitton boutiques.
Discussing the launch, McGrath said, “I have always been obsessed with the smallest of details: the perfection needed in product texture, the precise application methods… how products should make you feel… I always like to push boundaries with makeup — and this métier is no different.”
