Miu Miu has unveiled Miutine, a new feminine fragrance designed to capture the essence of the Miu Miu woman.
The scent is described as irreverent, youthful in spirit and unconventional, worn entirely for oneself rather than for the gaze of others.
The name Miutine is a play on the French word mutine, meaning rebel, and reflects the brand’s aim to encapsulate a rebellious yet playful spirit. The fragrance has been developed by master perfumer Dominique Ropion, who said: “The composition invites self-affirmation and confidence, creating a perfume for oneself away from any gaze. This colourful and modern composition captures the essence of the Miu Miu girl.”
Miutine is rooted in the chypre family, a classic structure of women’s perfumery, with its foundation of oakmoss and patchouli. The fragrance layers bright citrus top notes with a floral heart and adds an unconventional twist through accords of wild strawberry and brown sugar. This combination creates what the house calls a gourmand, intimate and enveloping scent.
The bottle design pays tribute to Miu Miu’s heritage. It is presented in a toffee-toned glass flacon with a matelassé pattern, echoing one of the fashion house’s most recognisable codes. A black and white label serves as a collar for the bottle, highlighting the brand’s distinctive aesthetic.
Golden Globe-winning actor Emma Corrin has been named as the ambassador for Miutine. The brand states that Corrin embodies the qualities of the fragrance through constant transformation and boldness. Corrin said: “The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It’s one for the free spirits.”
The campaign for Miutine has been directed by filmmaker Hailey Benton Gates, a longtime friend of the brand and winner of a Sundance Jury Prize. The campaign, which will debut on 20 August 2025, seeks to define the Miutine spirit in motion and further establish the identity of the fragrance.
With Miutine, Miu Miu expands its fragrance portfolio with a product that seeks to capture a modern and rebellious femininity, combining classic perfumery with playful twists in both composition and presentation.
