ETRO has unveiled its latest creation, the Pony Bag, under the direction of Creative Director Marco De Vincenzo. The new design reflects the house’s blend of heritage and modernity, highlighting its craftsmanship and spirit of innovation.
The Pony Bag draws inspiration from the “cacciatorina”, a 17th-century Italian leather good originally used by shepherds and farmers. De Vincenzo reinterprets this classic shape through a contemporary lens, transforming it into a statement piece that embodies ETRO’s bohemian aesthetic. The bag features a softened, deconstructed silhouette with reimagined proportions and a minimal flap closure at the top. Distinctive details include a Pegasus-embossed coin clasp, a Paisley-accented carabiner, and a roller buckle referencing traditional saddlery.
The accompanying campaign introduces the Pony Bag through a series of cinematic portraits starring British model Iris Law. Captured as she moves freely through the city, the visuals evoke a playful and spontaneous energy. The narrative unfolds through shifting perspectives, presenting a warm and nostalgic vision of individuality and self-expression.
Each frame captures the essence of ETRO’s contemporary muse, cosmopolitan, confident, and effortlessly chic. Law’s portrayal mirrors the brand’s evolving identity, balancing tradition with modern freedom. Her gestures and expressions convey the lightness and vitality at the heart of the collection.
