For the first time, Giorgio Armani’s latest campaign is staged at the late designer’s personal home. The Spring/Summer 2026 campaign, marking the designer’s final collection, was photographed within his Milan residence on Via Borgonuovo, a deeply personal setting that offers rare insight into the world behind one of fashion’s most enduring legacies.
Shot by Oliver Hadlee Pearch, the campaign unfolds across the rooms and garden of the building that has long served as both Armani’s home and the site of the brand’s runway shows. Still inhabited by Leo Dell’Orco, the residence becomes more than a backdrop; it functions as a quiet narrator, carrying the memory, restraint and timeless sensibility that have defined Armani’s aesthetic for decades.
The choice of location feels deliberate and symbolic. Rather than closing with spectacle, Armani returns to origins, allowing space, light and lived-in beauty to frame his final creative statement. The campaign reads as a meditation on continuity, where the past is not revisited nostalgically but allowed to exist naturally within the present.
The cast reflects this understated approach. Vittoria Ceretti, returning to pose for Armani, appears alongside Clément Chabernard, with additional appearances by Aboubakar Conte, Zhaoyi Fan and Greta Hofer in the eyewear imagery. The models move through intimate domestic settings and into the garden, surrounded by personal objects, design pieces, sculptures and artworks that echo the designer’s refined taste.
The collection is, of course, refined and understated in true Armani style. Structured suits, softly flowing dresses, relaxed shirts and knitwear trace the body with ease. Garments express a way of dressing that has always been central to Armani’s vision: natural, effortless and quietly confident. This is fashion that does not chase relevance, but remains relevant precisely because it resists excess.
The campaign is a reminder that Armani’s language of restraint, precision and elegance transcends seasons and trends. By opening the doors to his home, Armani offers a final, intimate glimpse into the spaces where his creative memory lives on, affirming that true style is not defined by spectacle, but by consistency, clarity and time.
