IWC Schaffhausen and retail partner Ahmed Seddiqi & Sons opened their newest boutique in the Middle East, located at the iconic Mall of the Emirates in Dubai. To celebrate the new opening, a special Pilot’s Watch exhibition was on display in the boutique, introducing watch lovers to the world of IWC’s Pilot’s Watches.
“Mohammad Abulmagied Seddiqi, IWC Regional Brand Director Luc Rochereau and Osama Seddiqi” attend IWC Schaffhausen Boutique Dubai
Luxurious flooring and an alluring entrance draw visitors into the world of IWC, while clean lines and warm colours highlight the brand’s six different product families. ‘The opening is in line with our expansion plans for the Middle East and has only been possible thanks to the strong alliance with our retail partner in Dubai, Ahmed Seddiqi & Sons. It is the first boutique in the region to showcase our new international boutique concept and offers watch connoisseurs a luxurious shopping experience’, explains Luc Rochereau, Regional Brand Director of IWC Schaffhausen.
