French Formula 1 driver Pierre Gasly has been unveiled as the new ambassador for Givenchy’s Gentleman fragrance line, marking an exciting new chapter.
The announcement cements the partnership between the renowned luxury brand and the celebrated motorsport star, highlighting the shared values of excellence, determination, and elegance.
Rising from a karting prodigy to a seasoned competitor in the pinnacle of motorsport, Gasly has carved out an impressive career in Formula 1. Having debuted in the 2017 Malaysian Grand Prix, the Frenchman has since established himself as a formidable presence on the track, boasting over 150 race starts, five podiums, and a historic Grand Prix victory at Monza in 2020. Most recently, he secured an impressive third-place finish in the 2024 São Paulo Grand Prix, propelling his BWT Alpine F1 Team to sixth in the Constructors’ Championship.
Givenchy Parfums CEO Romain Spitzer expressed his enthusiasm for the collaboration, saying “Pierre Gasly is a major athlete who is as talented as he is inspiring. His striving for excellence, visionary approach, energy, and natural elegance all perfectly capture the Gentleman Givenchy universe. We are delighted that he’s joining us as ambassador and look forward to his embodiment of the new Gentleman Society fragrance, set to be released this year.”
For Gasly, the partnership is an opportunity to align himself with a brand that mirrors his own ethos of ambition and sophistication. “I’m thrilled to be the new ambassador for Givenchy’s line of men’s fragrances. I’m very honoured to partner with this prestigious House and become part of Givenchy’s Gentleman Society – we share the same core values of boldness, respect, and commitment,” said Gasly.
The new Gentleman Society fragrance, with Gasly as its face, is set to launch later this year.
