Chanel has opened a new chapter of forward-thinking beauty with its latest skincare line.
N°1 de CHANEL was founded after years of research around the incredible powers of nature and in particular the camellia flower.
Using the unique healing and repairing powers of the camellia plant, this new line is the brand’s most sustainable, most forward-thinking skincare range yet.
The camellia was a plant that Gabrielle Chanel was fond of, because of its healing properties and because the house was founded on the conviction that nature’s intelligence is unsurpassable. Its image was presented around her iconic apartment, and its motif has often been used throughout the brand’s creations. This conviction has guided the creation of a new generation of skincare centred on a return to essentials and celebrating the healing and anti-aging properties of one of nature’s finest plants.
N°1 de CHANEL is a completely new line of skincare products within the Chanel family. Using innovative techniques derived from the camellia plant the collection offers an innovative, global and sustainable approach to beauty, combining skincare, makeup and a fragrance mist.
Using the rare properties of the plant the line is designed to preserve the radiance of youthful looking skin by supporting sources of vitality. Under controlled conditions over a period of years, Chanel’s scientists were about to extract pure elements of these fully-blossomed flower, enhancing them in water and incorporating them into the new line of products in their purest form.
After a decade of research, Chanel scientists discovered that the red camellia japonica, has a unique molecule that combats ‘senescence’ in the skin, which is when skin cells stop functioning and go on to disrupt surrounding healthy cells, dulling the complexion and contributing to the ageing process. The regenerative property of the flower is the driving force behind the new collection which when used daily has been proven to reduce the effects of ageing.
The initial collection of products includes The Red camellia Revitalising Serum and Cream, Camellia Powder-to-Foam Cleanser and eye cream, all of which are designed to brighten the complexion and combat signs of ageing even before they are visible to the human eye.
The collection continues with its first makeup items; the Revitalizing Foundation and the Red Camellia Revitalizing Lip and Cheek Balm, which are makeup products built on skincare roots.
And finally, the L’EauRouge Revitalizing Fragrance Mist, created by master perfumer Olivier Polge, is a refreshing mist with a skincare base of camellia water, perfect for on the go freshen-ups.
The collection launches with a range of key products with plans to expand further. All packaging and product formulas have been created with sustainability in mind. Wrappers have been removed, many of the materials are recycled and some of the products come in refillable pots.
The product formulas honour ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97% ingredients of natural origin1, without compromising on effectiveness, safety or the sensoriality. These formulas also include up to 76% of camellia derivatives, with petals, seeds and yeasts used in order not to waste any of the plant.
N°1 de CHANEL is now available globally.