Arcadia by Amna Launches a New Fragrance Collection Inspired by Muhammad Ali

Lindsay Judge   |   25-01-2022

Arcadia, the fragrance brand founded by Emirati entrepreneur Amna Al Habtoor has revealed a new fragrance collection inspired by boxing legend Muhammad Ali.


The collection titled ‘Thunderous’ was inspired by the icon’s commanding presence and charisma that attracted attention and admiration wherever he went.




“We created Thunderous as a reflection of this exceptional man who left a lasting impression of strength and peace with every encounter. The greatest in every respect, Muhammad Ali left a legacy of grace, integrity and resilience,” said Amna Al Habtoor, founder of Arcadia.


Thunderous perfume’s top notes are grapefruit, violet leaf and cardamom, with heart notes of lavender and pepper and base notes of oakmoss, amber and sandalwood. The perfume is available in two sizes: 100ml and 15ml. The collection also features a scented candle and a steel travel tube embossed with Ali’s signature.


To coincide with the launch, The Scent Library in Dubai’s Al Quoz district hosted a three-day event, taking visitors on an immersive journey in celebration of the new fragrance.



As part of the official launch, visitors will experience the concept behind the fragrance, which is based on Ali’s famous quote, “Float like a butterfly, sting like a bee…” A remark he made in 1964 before winning the world heavyweight crown for the first time, which propelled him into an international sporting icon.


The new collection will be distributed through Arcadia’s flagship store in Dar Wasl in Dubai and marketed internationally online at The collection will also be available exclusively at THAT Concept store for a limited period in Mall of the Emirates and Mirdif City Centre.