Fendi Unveils A New Line Of Luxury Fragrances

Lindsay Judge   |   09-07-2024

For the first time, Fendi has introduced a complete collection of perfumes The seven luxury fragrances, celebrate the brand’s upcoming 100th anniversary and embody the soul of the Maison, its values and its DNA. 

Fendi’s olfactory story began in 1925, when the brand was founded by Adele Casagrande Fendi and her husband Edoardo Fendi, who began with a fur and leather goods workshop in Rome. This would soon be passed from generation to generation across a closely bonded family. Representing that family connection, a collection of seven fragrances invites you to explore the seven personalities of Fendi and its leading figures. 

The Fendi fragrance family is inspired by the brand’s home city of Rome and its history. Each scent features ingredients that are of value and great importance to the brand. It reflects this artistry and an olfactory expression of the essence of Fendi: total freedom for creative gestures, and the love of skillfully selected, richly used fine materials. 

The seven fragrances were crafted by three perfumers, Quentin Bisch, Fanny Bal and Anne Flipo, who worked closely with the brand’s artistic directors to ensure each scent is a reflection of the Fendi universe. Key ingredients include orange blossom absolute from Tunisian, bergamot from the Calabria region in Italy, Atlas cedar, patchouli from Indonesia, iris from France, and vanilla from Madagascar… these are the finest, richest, highly concentrated (18% on average), natural and artisanal raw ingredients that compose the palette of the three perfumers. 

“The fragrance collection tells the story of FENDI from another point of view. It expresses the essence of the Maison in a different way, by telling its story in a different language.

Today, at FENDI, we can readily say that we have explored and used all the senses.” Says Silvia Venturini Fendi. Each fragrance is inspired by one of the outstanding personalities of this close-knit chosen family. Their memories inspired the perfumers to create the olfactory stories expressed in each composition, with tenderness, humour, and simplicity.

Prima inter pares is inspired by Adele Casagrande Fendi, the matriarch, whose name embodies the destiny and success of Fendi, with this Casa Grande, symbolising the great Maison. Anna Fendi, her daughter and one of the legendary Fendi sisters, with Dolce Bacio, echoing the memory of a mother’s kiss. Silvia Venturini Fendi – third generation and creator of the iconic bags Baguette and Peekaboo – with Perché No, an expression she has made her own, because at Fendi, nothing is impossible. Her two daughters, Leonetta Luciano Fendi and Delfina Delettrez Fendi – fourth generation – with, respectively, Ciao Amore, a spontaneous and natural greeting, and Sempre Mio, the living roots of a heritage. The latter’s young twins, Tazio et Dardo Vascellari Delettrez Fendi with La Baguette where exquisite simplicity meets the signature bag. And lastly, Kim Jones, the British designer who, with Prima Terra, narrates the land of his childhood.

The fragrances are exclusively available in FENDI boutiques and at fendi.com

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