Lebanese actress Nadine Nassib Njeim has announced the launch of her eponymous new label called Nadine Njeim Beauty.
According to the actress, the beauty brand was inspired by one of the most challenging times in her life, following the Beirut explosion of 2020.
Taking the pain endured from this experience, Njeim propelled herself forward with the goal of creating something meaningful and useful, representative of the self-belief and resilience she discovered within herself.
Discussing the launch, she said “In revealing Nadine Njeim Beauty to the world today, I am filled with gratitude for the healing journey that has led me to this point in my life. Aside from offering a collection of beautiful products, Nadine Njeim represents perseverance and self-belief. As I share it with others, I hope to inspire them to embrace their uniqueness, to find their own light, and to never underestimate the power of self-love as a transformative force.”
According to Njeim, alongside empowerment, the focus on ‘clean’ formulations lies at the heart of the new beauty house, with this commitment grounded in the use of ingredients that are safe for both your skin and the planet.
“Every formula is backed by science and infused with active, natural ingredients that benefit the complexion. Being a clean beauty brand means making a consistent, conscious effort in every part of the development, formulation and packaging process, with a view to reducing the impact on the planet wherever possible,” the house explains in the notes which accompanied the announcement.
The first launch for the brand is “The Glow Collection” which features five products all designed to create a “lit-from-within effect”: The Allure Velvet Glow, Lip to Cheek Cream Blush, Glow Lighter, Lip Glow Gloss, Glow Satin Illuminator and the Face Blending Brush.
Nadine Njeim Beauty is available through the brand’s own e-commerce platform, which boasts Virtual Try-On Technology, allowing clients to test shades digitally at home and fall in love with the shades that best suit their own style and personality.
