Louis Vuitton has taken a significant step in its global beauty journey with the opening of its first dedicated beauty store at The Dubai Mall. Located on the second floor of Fashion Avenue, the new space marks a fresh chapter for the House in the UAE, expanding its presence beyond fashion and leather goods into a fully immersive beauty experience.
Rather than a traditional retail concept, the boutique has been designed as a sensory destination. The space reflects Louis Vuitton’s heritage through refined materials, fluid architectural lines and subtle references to travel and craftsmanship. Every detail is considered, encouraging visitors to explore beauty in the same way the House has long invited clients to discover fashion: slowly, intuitively and with emotion.
Inside, the store is organised into distinct yet seamlessly connected zones dedicated to fragrance, makeup and personalised consultation. Signature Louis Vuitton design codes are woven throughout, from bespoke furniture elements to tactile surfaces that echo the Maison’s visual language. The result is an environment that feels luxurious yet inviting, designed to linger rather than rush.
The opening spotlights La Beauté Louis Vuitton, the House’s growing beauty universe developed under the creative direction of Pat McGrath. Each product is conceived as both a functional beauty essential and a collectable object, combining high-performance formulas with thoughtful design. The emphasis is on artistry, texture and longevity, reinforcing Louis Vuitton’s commitment to craftsmanship across categories.
One of the most striking pieces within the boutique is the Louis Vuitton lipstick trunk — a contemporary nod to the House’s iconic travel trunks. Crafted from Monogram-coated canvas and designed to hold an entire lipstick wardrobe, it exemplifies the Maison’s ability to merge beauty with heritage-driven design.
The Dubai opening also carries regional significance with the Middle East preview of Ambre Levant, a fragrance inspired by the warmth and depth of amber and oud. The scent offers a modern interpretation of these traditional notes, creating a luminous composition that feels closely tied to the region.
With this launch, Louis Vuitton now counts four standalone beauty stores, bringing its global total to five. The Dubai Mall boutique not only reinforces the city’s role as a global luxury hub but also signals the House’s long-term commitment to beauty as an integral part of its evolving identity.
