Louis Vuitton has revealed it will launch a beauty line for the first time ever.
La Beauté Louis Vuitton, which will expand the house’s universe further than ever before, will include a line of luxury beauty products that perfectly embody the DNA of the brand. To coincide with the launch, the house also welcomes Dame Pat McGrath, DBE, as the Creative Director of Cosmetics. The world-renowned British makeup artist brings her incomparable eye and expertise to developing a lifestyle beauty experience that extends beyond products.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation.” Says Pat McGrath. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
Since its founding, Louis Vuitton’s travel history embraced beauty, with innovative vanity cases specially crafted for the transport of delicate toiletries, perfumes and cosmetics. In the 1920s, Louis Vuitton designed luxurious powder compacts, brushes and mirrors. Two exceptional examples preserved in the Louis Vuitton archive date from 1925: Le Milano was a bespoke kit made for the soprano Marthe Chenal, while an exquisite toiletry case was also created for the Polish composer Jan Paderewski. Moreover, the first Louis Vuitton handbags for women were conceived with the need to carry daily essentials, including cosmetics. This upcoming chapter promises to be a continuation of this ethos, taking it to a new level.
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage.”, says Pietro Beccari, Chairman and CEO of Louis Vuitton.
With more information on the product range to follow, La Beauté Louis Vuitton reflects the broadening scope of luxury, whereby the House’s rich heritage assumes once again a new, contemporary form.
