Mark May 14 in your diary for the release of Karl Lagerfeld’s makeup collaboration with Aussie brand ModelCo.
The famed fashion designer has been working on a limited edition collection aimed at any beauty obsessives, but specifically enticing the Millennial audience with the playful line up of bright colours and fun design. Speaking to WWD, Lagerfeld said:
“This collection is done for people of any age who may like it — also young people who know more about makeup than all of us.”
Illuminating your features is at the core of the line up which includes eight shades of matte lipstick, eight shades of lip gloss and four shades of special-effect topcoat as well as long-lasting liquid liner, volumizing mascara, a fiber brow gel and crayon duo, powder highlighter and makeup brushes.
The packaging will be hard to miss with multiple products topped with a ‘Karl’ head and some paying tribute to his famed cat Choupette. Could makeup become a permanent feature from the designer? Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said:
“Making women feel beautiful, confident and happy is part of what we do every day. Therefore, a beauty line is something we definitely can see becoming part of our permanent offer.”
Karl Lagerfeld and ModelCo collaboration will be available from next month at the Paris Gallery, Dubai Mall and other select retailers in the Middle East.