PAT McGRATH LABS Expands Across the Middle East

Renowned British make-up artist Pat McGrath is expanding her makeup line PAT McGRATH LABS across the Middle East.

Fans of the brand will soon get to experience her line in Sephora stores throughout Qatar, KSA, the UAE and Kuwait.

Known for their highly pigmented formulas, McGrath’s products feature high-performance cosmetics, offering some of beauty’s most exciting eyeshadow palettes, mascaras, lipsticks, and foundation, amongst many other products.

The celebrated makeup artist is known for bringing her audience joy through her vast world of bold colour and expression.

A key concept behind the brand is that it’s a laboratory, with an aim to introduce the world to the many textures and pigments she uses in her makeup products.

“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major. Mantra-esque, three words have repeated over and over in my mind ever since I was young. Obsession. Inspiration. Addiction. Those words became my guiding principles, my manifesto as I brought this brand to life. I wanted to capture, in a quartet of exquisite palettes, 50 legendary lipsticks, a divine dozen eyeliners and five fetish-worthy lip pencils, The Power of Transformation, The Power of Beauty; The Power of Makeup.” Said Pat McGrath, CEO & Founder of PAT McGRATH LABS.