Rituals Cosmetics has launched its latest range, The Ritual of Yozakura, across GCC stores and online.
The new collection builds on the popularity of The Ritual of Sakura, offering a complete self-care ritual inspired by the Japanese tradition of Yozakura, or cherry blossom viewing at night.
Formulated with at least 90% natural-origin ingredients, including Yoshino cherry and black rice extract, the collection features a distinctive deep floral and rich amber fragrance. The product line includes a foaming shower gel, a 91% natural-origin sugar scrub, a lightweight body serum with 5% niacinamide, a nourishing cream with vitamin E, and a hair and body mist.
Each product is designed to enhance a layered care routine, cleansing, revitalising, nourishing, and hydrating the skin while providing long-lasting fragrance.
The Ritual of Yozakura aims to remind users of the fleeting beauty of life, echoing the symbolism of cherry blossoms. It aligns with Rituals’ broader brand philosophy of turning everyday routines into meaningful moments of wellbeing.
Rituals, part of the Apparel Group portfolio, continues its expansion in the region, offering luxury beauty and home products with a strong commitment to sustainability and wellness.
