Saudi Arabian House Asteri Beauty Launches New “Simply You” Campaign

Emma Hodgson   |   09-05-2024

Asteri Beauty has announced the launch of its new campaign, “Simply You,” a celebration of clean, simple beauty and the power of individuality. 

With a mantra that echoes clarity and authenticity, this campaign transcends traditional beauty standards by embracing the natural essence of each individual.

Inspired by the pure ingredients featured in Asteri Beauty’s products, the campaign’s contemporary narrative emphasises the importance of embracing one’s unique beauty and celebrating being comfortable in one’s own skin. 

Against a clean backdrop, the story unfolds through lighting, beauty, and simplicity, featuring four women of diverse skin tones, each representing a specific category of Asteri Beauty’s products. 

Discussing the new campaign, the house said: “With the ‘Simply You’ campaign, we are celebrating the beauty of clean, simple ingredients that enhance rather than conceal. It’s about embracing your unique features and feeling confident in your own skin.”