LOEWE Perfumes is returning to its roots with a new campaign that celebrates the connection between fragrance and nature through some of Spain’s most striking landscapes. Captured by photographer Peter Jordanov and videographer Marc Dimitrov, the campaign showcases the diverse terrain of LOEWE’s home country, using natural environments to reflect the character of the brand’s fragrances.
LOEWE Perfumes Aire Sutileze
The imagery forms part of the LOEWE Landscape collection, where each scent is paired with a location that echoes its olfactory identity. Fields of wildflowers, rugged mountains, mineral-rich terrain and dramatic coastal scenery become visual extensions of the fragrances themselves.
LOEWE Perfumes Esencia Elixir
Leading the campaign is the newly launched LOEWE Aire Sutileza Elixir, a floral and musky fragrance with notes of pear, bergamot and lemon, presented against a blooming landscape of wildflowers. Elsewhere, the woody LOEWE Esencia Elixir is set among lush mountains, while LOEWE Solo Ella Elixir is framed by the warm glow of a Spanish sunset.
LOEWE Perfumes Pistachio Candle
The campaign also extends to LOEWE Home Scents, whose botanically inspired candles are set within the same natural environments. Together, the imagery highlights LOEWE’s enduring fascination with the natural world, transforming Spain’s landscapes into a sensory expression of fragrance, emotion and place.
