Dries Van Noten has announced that the house’s collection of fragrances, make-up and beauty accessories has debuted at Bloomingdale’s Beauty Abu Dhabi, situated within the exquisite Reem Mall.
The house design codes of counterpoint and contrast are vividly reflected in the fragrance bottles and lipstick vials creating a striking visual statement through the playful use of juxtaposed materials, patterns and textures. Each bottle, an object of beauty itself, is a translation of the fragrance’s duality.
The collection includes unique combinations of materials with many industry firsts that celebrate craftsmanship and industrial innovations that provoke sensorial surprise and delight. Every gesture, from the opening of a perfume bottle to the twisting of a lipstick, inspires a magical journey into Dries’ world: expect the unexpected.
The house’s fragrances invite a “walk in Dries’ garden” offering an immersion in his world along with the leading international perfumers he has invited to co-create the fragrances with.
Each interprets and shares their own creative vision of the brand’s unexpected olfactive universe. The result? Contradictory, rule-breaking, game-changing fragrances for him and her which still pay homage to traditional perfumery gestures with bottles inspired by apothecary vials.
This traditionally modern collection includes classic eaux de colognes, soap bars and scented creams in impossible combinations that coexist beautifully.
Alongside the delightful scents, visitors to the mall will be able to explore the house’s lipstick collection alongside its refillable case collection and more.
