Last April, LaDoubleJ founder took a sojourn through the southern Spanish city of Seville, inspiring her latest SS24 collection for the house at Milan Fashion Week.
The result is a capsule full of joyful, eclectic colour and Andalusian Feria spirit.
The show in Milan itself brought the Spanish festival experience to fashion week. La DoubleJ took over Milan’s historic Porta Nuova with a full carousel and custom gigantic curtains.
As the show notes that accompanied the capsule explain: “This collection sees best-selling styles arrive in intricate macrame fabrications and elaborate embellishments, joined by a flurry of new celebratory spring sets, and ruched, regal, and ready-to-rumba dress designs for a maximalist ode to Italy’s sun-worshipping style.”
“This is a celebration of print, empowerment, play, and the exceptional craft of Italy’s extraordinary artisans. Put on your dancing shoes, darling (we have those too). Spring ‘24 was made to move.”
