Armani and YOOX Net-A-Porter Group Announce Digital Partnership

Lindsay Judge   |   22-07-2020

Following the announcement that Federico Marchetti will join the Giorgio Armani S.p.A Board of Directors as an independent non-executive Director, Giorgio Armani has revealed a new strategic phase in their 20-year relationship with YOOX Net-A-Porter Group.

The agreement, in place until 2025, will redesign and, over the next two years, develop a revolutionary, digital and integrated shopping experience for Giorgio Armani’s customers. It will integrate ARMANI’s digital stores with their physical boutiques and, leveraging YOOX Net-A-Porter’s global logistics network, will create a seamless connection between Armani’s clients and products, online and offline.


The brand recognises that after COVID-19 there is more emphasis than ever to redesign the fashion system, with technology being at the forefront. Technology can enable a direct and personal relationship with the customer, build an understanding of their expectations and provide the widest possibility of choice by integrating physical boutiques and virtual stores.


In line with this, the two fashion powerhouses have worked together on a new business model that will see a full integration of the online and offline worlds. It allows clients to manage their purchases in a flexible way and benefit from the full potential of all channels.


Federico Marchetti and Giorgio Armani


Giorgio Armani, President and CEO of Armani Group said in a statement: In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better. Mine is an invitation to consume more responsibly, focusing on authenticity and change. In YOOX NET-A-PORTER I’ve found a partner that allows me to transform this principle in a new multi-channel shopping project where the relationship with the customer is increasingly personal and direct, while e-commerce and boutiques are integrated in a dynamic balance, which will have a positive effect, also on the environment”


This was followed by a message from Federico Marchetti, Chairman and CEO of YOOX Net-A-Porter Group: “Armani has always been at the forefront of the world of fashion and luxury and one of the first to have adopted e-commerce with us. After a partnership that has lasted for two decades, we are still both driven by the desire to revolutionize the world of fashion with continuous innovations, as we have done since the first day we started working together”. 


Customers will soon benefit from a new era of and from 2022 will be able to experience a full integration of Armani’s online services.